I build software companies and help other founders build theirs.

I founded Koombea in Barranquilla in 2007. Since then, I’ve worked across software services, SaaS, and fintech—growing Koombea, building companies including Tuily and Saasler, and partnering with founders on products such as Planscope.

I’ve spent most of that journey switching between two altitudes. At the company level, I work on strategy, people, positioning, and delivery. At the product level, I help decide what to build, how to scope it, and how to get it into users’ hands.

Some products found a market. Some were acquired. Some changed direction, and some deserved to be shut down. That range has taught me more than any single success. Nearly two decades later, I’m still drawn to the same work: turning an ambitious idea into a useful product, a capable team, and a durable business.

By the numbers

  • Since 2007 Building software companies and products
  • 1,000+ Software projects undertaken through Koombea
  • Nearly 250 people Koombea at its 2023 peak
  • 250+ businesses Using Tuily when its acquisition was announced

How it started

Before software, I studied aerospace engineering at Embry-Riddle Aeronautical University and worked on the Boeing 787 program. The work was fascinating, but software offered a much faster feedback loop: build something, put it in front of people, and learn.

When my U.S. work visa didn’t come through in 2007, I returned to Barranquilla and put my savings into a local business directory—something like Yelp for Colombia. We built it. We launched it. People didn’t come back, and scaling it would have cost more money than I had.

The product failed. The team and the skills survived.

A CTO I had met at Apple’s Worldwide Developers Conference became our first software client. We changed course and started building products for other companies. That pivot became Koombea.

It wasn’t the original plan. It was the better business.

Companies and products

  • Koombea — Founder & CEO · 2007–present

    I started Koombea as a small product-development company in Barranquilla. Since then, we’ve worked on more than 1,000 software projects for startups and established enterprises. At its 2023 peak, Koombea had nearly 250 people.

    Building to that scale—and adapting when the technology market changed—taught me that operating a company is as much about focus and difficult decisions as it is about growth.

    My role has ranged from setting company and product direction to building leadership teams, structuring complex engagements, and helping clients turn ambiguous ideas into products they can actually deliver. In 2024, Koombea was named one of Inc.’s Best Workplaces.

  • Tuily — Founder & CEO · Acquired by Bold in 2025

    I built Tuily to give Colombian small and midsize businesses access to modern corporate credit and real-time control over company spending. The product combined physical and virtual Mastercard corporate cards with web and mobile expense management.

    We designed and engineered the product platform from the ground up: iOS and Android apps, the web expense platform, card and budget controls, operational workflows, and the integrations connecting everything to Paymentology’s issuer-processing infrastructure and Mastercard’s payment network.

    Owning that product layer made Tuily unusually flexible. Businesses could create virtual cards, assign spending by cost center, adjust budgets in real time, and classify expenses as they happened. When Bold announced the acquisition in January 2025, Tuily served more than 250 businesses.

  • Saasler — Founder · Acquired in 2024

    I started Saasler as an integration software company. It evolved from a better way for SaaS businesses to publish an integrations directory into an embedded platform for building and maintaining native-feeling connections—without pulling their product teams away from their core work.

  • Planscope — Product partner

    Through Koombea, I partnered with founder Brennan Dunn on design, development, and product management for Planscope, a project-management SaaS business.

  • Gear.Coffee — Founder · Passion project

    I started Gear.Coffee around my obsession with good coffee and thoughtfully chosen equipment. It gave me a chance to work on a different kind of product—inventory, merchandising, brand, and customer experience rather than only software.

    It is now in its final chapter as the remaining inventory sells through: an intentional ending to a small project I’m glad I built.

  • Early ventures — Cofounder

    I also cofounded Neighborsville and The Purple People Collective with Ryan Kuder. Neighborsville was a platform for neighbors to share and discover local information. The Purple People Collective brought together laid-off Yahoo employees and other tech workers to find work during the 2008 financial crisis.

  • Experiments and sunsets

    FlightLogger, Rilo, Dashable, and Convergely. Each taught me something different about focus, distribution, timing, product-market fit, and knowing when to change course.

What I’m working on now

Most of my time now goes into Koombea and one question: what changes when AI becomes part of a real software team rather than another tool around its edges?

At Koombea, I helped sponsor and launch our AI-first operating shift. That thinking is reflected in our AI Pods: small product teams combining product strategy, design, engineering, quality, and AI-assisted workflows around committed scope and delivered outcomes.

The work is personal as well as organizational. I use AI-assisted development to build working systems for product planning, lead qualification, communications filtering, and internal operations. That keeps the strategy honest. AI matters when it survives contact with real users, real data, and real operating constraints.

I’m less interested in AI as a slogan than in how it changes what small, capable teams can build, how quickly they can learn, and what clients should expect to pay for.

A few things I believe

Timeline

  • 2007 Returned to Barranquilla, launched a first product, changed course, and founded Koombea.
  • 2010s Grew Koombea across startup and enterprise work while building SaaS companies and experiments.
  • 2021–2023 Built and launched Tuily’s Mastercard corporate-card and expense-management platform.
  • 2023 Koombea reached its largest scale to date, approaching 250 people.
  • 2024 Saasler was acquired, and Koombea was named an Inc. Best Workplace.
  • January 2025 Tuily’s acquisition was publicly announced.
  • Today Leading Koombea’s shift toward AI-first product development and delivered outcomes rather than billable hours.

Selected press & recognition

More press and interviews

Talks, interviews & writing

A little more about me

I was born in Barranquilla and now live in Florida with my family. Away from work, I spend an unreasonable amount of time on coffee, cooking, and new technology. Fresh sushi and shiny gadgets still get my attention.

Work with me

I’m most useful when a team has an ambitious product, a difficult decision, or a delivery model that needs to change.

If you’re building software, making an AI-first transition, or looking for an experienced founder and operator to help work through the next move, send me a note.

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