# Jonathan Tarud

Tech. Business. Design.

URL: https://www.jonathant.com/
Author: Jonathan Tarud
Posts: 64

I build software companies and help other founders build theirs. Since founding Koombea in 2007, I've worked across product strategy, software delivery, SaaS, and fintech. These days, I'm focused on practical AI and what it makes possible for small, capable teams.

[More about me →](/about/)

---

## Posts


- [AI Won’t Replace Teams. It Will Expose Them.](https://www.jonathant.com/blog/ai-wont-replace-teams-it-will-expose-them/) — 2026-09-13
- [Stripe Needs Client-Specific ACH IDs](https://www.jonathant.com/blog/stripe-needs-client-specific-ach-ids/) — 2026-07-01
- [RSS turns 20](https://www.jonathant.com/blog/rss-turns-20/) — 2022-09-20 · linked post: http://scripting.com/2022/09/18.html
- [Choose Boring Technology](https://www.jonathant.com/blog/choose-boring-technology/) — 2020-04-07 · linked post: https://mcfunley.com/choose-boring-technology
- [Leadership is a Privilege](https://www.jonathant.com/blog/leadership-is-a-privilege/) — 2020-01-08
- [Deleting Cookies and Data](https://www.jonathant.com/blog/deleting-cookies-and-data/) — 2020-01-02
- [eBooks are being held back](https://www.jonathant.com/blog/ebooks-are-being-held-back/) — 2019-12-29
- [Wi-Fi 6’s Claims Are Real](https://www.jonathant.com/blog/wi-fi-6s-claims-are-real/) — 2019-12-22
- [Fast](https://www.jonathant.com/blog/fast/) — 2019-12-21 · linked post: https://patrickcollison.com/fast
- [Only 15% of the Basecamp operations budget is spent on Ruby](https://www.jonathant.com/blog/only-15-of-the-basecamp-operations-budget-is-spent-on-ruby/) — 2019-12-19 · linked post: https://m.signalvnoise.com/only-15-of-the-basecamp-operations-budget-is-spent-on-ruby/
- [Your Deadline Will Be Affected](https://www.jonathant.com/blog/your-deadline-will-be-affected/) — 2019-10-31
- [When did work-life balance become such a bad thing?](https://www.jonathant.com/blog/when-did-work-life-balance-become-such-a-bad-thing/) — 2019-06-29 · linked post: https://m.signalvnoise.com/when-did-work-life-balance-become-such-a-bad-thing/
- [Roadblocks vs. Speed bumps](https://www.jonathant.com/blog/roadblocks-vs-speed-bumps/) — 2019-06-19 · linked post: https://robwalling.com/2019/06/17/speed-bumps-vs-roadblocks/
- [I found two identical packs of Skittles, among 468 packs with a total of 27,740 Skittles](https://www.jonathant.com/blog/i-found-two-identical-packs-of-skittles-among-468-packs-with-a-total-of-27740-skittles/) — 2019-04-18 · linked post: https://possiblywrong.wordpress.com/2019/04/06/follow-up-i-found-two-identical-packs-of-skittles-among-468-packs-with-a-total-of-27740-skittles/
- [Cambridge spin-out starts producing graphene at commercial scale](https://www.jonathant.com/blog/cambridge-spin-out-starts-producing-graphene-at-commercial-scale/) — 2019-03-21 · linked post: https://www.cam.ac.uk/research/news/cambridge-spin-out-starts-producing-graphene-at-commercial-scale
- [Why Strategic Planning is Not](https://www.jonathant.com/blog/why-strategic-planning-is-not/) — 2019-03-09 · linked post: http://www.barnetttalks.com/2019/02/why-strategic-planning-is-not.html
- [ARM processors like the A12X Bionic are nearing performance parity with high-end desktop processors, but the old truth of x86 superiority still lives strong](https://www.jonathant.com/blog/arm-processors-like-the-a12x-bionic-are-nearing-performance-parity-with-high-end-desktop-processors-but-the-old-truth-of-x86-superiority-still-lives-strong/) — 2019-03-07 · linked post: https://web.archive.org/web/20190307044645/https://reveried.com/article/arm-processors-nearing-performance-parity-with-x86
- [Time to change all those .dev local environments](https://www.jonathant.com/blog/time-to-change-all-those-dev-local-environments/) — 2019-03-02
- [NetNewsWire Almost Ready to Ship](https://www.jonathant.com/blog/netnewswire-almost-ready-to-ship/) — 2019-02-20 · linked post: http://inessential.com/2019/02/19/netnewswire_status_february_19_2019
- [How to activate Apple ID 2fa when you have two accounts](https://www.jonathant.com/blog/how-to-activate-apple-id-2fa-when-you-have-two-accounts/) — 2019-02-14
- [Bad Words for Describing Software Products](https://www.jonathant.com/blog/bad-words-for-describing-software-products/) — 2019-02-10 · linked post: https://www.gkogan.co/blog/bad-words/
- [Out-of-Office Messages are a Security Risk](https://www.jonathant.com/blog/out-of-office-messages-are-a-security-risk/) — 2019-02-04 · linked post: https://web.archive.org/web/20190203234629/https://lonesysadmin.net/2019/02/03/out-of-office-messages-are-a-security-risk/
- [Hilbert’s List](https://www.jonathant.com/blog/hilberts-list/) — 2019-01-01 · linked post: https://seths.blog/2018/12/hilberts-list/
- [Some advice from Jeff Bezos](https://www.jonathant.com/blog/some-advice-from-jeff-bezos/) — 2018-08-31 · linked post: https://m.signalvnoise.com/some-advice-from-jeff-bezos-4ee95086c76b
- [The Oldest Airlines in the World That Are Still Flying Today](https://www.jonathant.com/blog/the-oldest-airlines-in-the-world-that-are-still-flying-today/) — 2018-08-16 · linked post: https://www.travelandleisure.com/airlines-airports/oldest-airlines-around-today#avianca-plane
- [T-Mobile Tackles Customer-Service Woes by Adding a Human Touch](https://www.jonathant.com/blog/t-mobile-tackles-customer-service-woes-by-adding-a-human-touch/) — 2018-08-15 · linked post: https://www.bloomberg.com/news/articles/2018-08-15/t-mobile-tackles-customer-service-woes-by-adding-a-human-touch
- [Facebook to Banks: Give Us Your Data, We’ll Give You Our Users](https://www.jonathant.com/blog/facebook-to-banks-give-us-your-data-well-give-you-our-users/) — 2018-08-06 · linked post: https://www.wsj.com/articles/facebook-to-banks-give-us-your-data-well-give-you-our-users-1533564049?mod=breakingnews
- [Why you shouldn't worry about radiation from your Wi-Fi router or iPhone](https://www.jonathant.com/blog/why-you-shouldnt-worry-about-radiation-from-your-wi-fi-router-or-iphone/) — 2018-05-21 · linked post: https://appleinsider.com/articles/18/05/21/why-you-shouldnt-worry-about-radiation-from-your-wi-fi-router-or-iphone
- [Google Removes 'Don't Be Evil' Clause From Its Code of Conduct](https://www.jonathant.com/blog/google-removes-dont-be-evil-clause-from-its-code-of-conduct/) — 2018-05-18 · linked post: https://gizmodo.com/google-removes-nearly-all-mentions-of-dont-be-evil-from-1826153393
- [Do I Need a VPN if I Have Nothing to Hide?](https://www.jonathant.com/blog/do-i-need-a-vpn-if-i-have-nothing-to-hide/) — 2018-04-17 · linked post: https://hackernoon.com/do-i-need-a-vpn-if-i-have-nothing-to-hide-a6640ac69325
- [Graphene’s sleeping superconductivity awakens](https://www.jonathant.com/blog/graphenes-sleeping-superconductivity-awakens/) — 2017-01-20 · linked post: https://www.cam.ac.uk/research/news/graphenes-sleeping-superconductivity-awakens
- [Huawei hedges bet on Google’s Android, plans in-house OS](https://www.jonathant.com/blog/huawei-hedges-bet-on-googles-android-plans-in-house-os/) — 2016-06-26 · linked post: http://arstechnica.com/gadgets/2016/06/huawei-hedges-bet-on-googles-android-plans-in-house-os/
- [More details emerge of the simple yet clever tech behind Live Photos](https://www.jonathant.com/blog/more-details-emerge-of-the-simple-yet-clever-tech-behind-live-photos/) — 2015-09-15 · linked post: http://9to5mac.com/2015/09/11/how-live-photos-works/
- [iOS jailbreak malware stole 225,000 Apple IDs across 18 countries](https://www.jonathant.com/blog/ios-jailbreak-malware-stole-225000-apple-ids-across-18-countries/) — 2015-09-01 · linked post: http://9to5mac.com/2015/09/01/ios-jailbreak-keyraider-malware/
- [Don’t follow your heroes](https://www.jonathant.com/blog/dont-follow-your-heroes/) — 2015-07-28 · linked post: http://justinjackson.ca/heroes/
- [Visa Invests in Stripe at $5 Billion Valuation and Strikes Commercial Deal, Too](https://www.jonathant.com/blog/visa-invests-in-stripe-at-5-billion-valuation-and-strikes-commercial-deal-too/) — 2015-07-28 · linked post: https://web.archive.org/web/20150728125728/http://recode.net/2015/07/27/visa-partners-with-stripe-and-invests-at-5-billion-valuation/
- [Google Wants a Piece of Air-Traffic Control for Drones](https://www.jonathant.com/blog/google-wants-a-piece-of-air-traffic-control-for-drones/) — 2015-07-25 · linked post: http://www.bloomberg.com/news/articles/2015-07-24/google-has-way-to-unclog-drone-filled-skies-like-it-did-the-web
- [Speed as a Habit](https://www.jonathant.com/blog/speed-as-a-habit/) — 2015-07-22 · linked post: http://firstround.com/review/speed-as-a-habit/
- [Apple reportedly joins talks with cell providers to launch new ‘e-SIM’ cards](https://www.jonathant.com/blog/apple-reportedly-joins-talks-with-cell-providers-to-launch-new-e-sim-cards/) — 2015-07-21 · linked post: http://9to5mac.com/2015/07/16/apple-joins-e-sim-talks/
- [Apple Reports Record Third Quarter Results](https://www.jonathant.com/blog/apple-reports-record-third-quarter-results/) — 2015-07-21 · linked post: https://www.apple.com/pr/library/2015/07/21Apple-Reports-Record-Third-Quarter-Results.html
- [The Angel VC: The evolution of the SaaS landing page](https://www.jonathant.com/blog/the-angel-vc-the-evolution-of-the-saas-landing-page/) — 2015-07-18 · linked post: http://christophjanz.blogspot.de/2015/07/the-evolution-of-saas-landing-page.html
- [Google’s product strategy: Make two of everything](https://www.jonathant.com/blog/googles-product-strategy-make-two-of-everything/) — 2015-07-15 · linked post: http://arstechnica.com/business/2014/10/googles-product-strategy-make-two-of-everything/1/
- [Google Takes Stricter Approach to Costs](https://www.jonathant.com/blog/google-takes-stricter-approach-to-costs/) — 2015-07-15 · linked post: http://www.wsj.com/article_email/google-takes-stricter-approach-to-costs-1436827885-lMyQjAxMTE1NzEzMzQxNjMwWj
- [Wearables](https://www.jonathant.com/blog/wearables/) — 2015-07-09
- [Don't scratch too hard](https://www.jonathant.com/blog/dont-scratch-too-hard/) — 2014-02-12
- [Consumer Grade](https://www.jonathant.com/blog/consumer-grade/) — 2014-02-06
- [Firefox FAIL](https://www.jonathant.com/blog/firefox-fail/) — 2013-07-24
- [PayPal's New Card Reader Seems Very Familiar](https://www.jonathant.com/blog/paypals-new-card-reader-seems-very-familiar/) — 2012-03-16 · linked post: https://www.theverge.com/2012/3/15/2874647/paypal-here-credit-card-reader-pictures
- [Maybe There Really Will Only Be Five Computers...](https://www.jonathant.com/blog/maybe-there-really-will-only-be-five-computers/) — 2011-09-01 · linked post: https://battellemedia.com/archives/2011/09/maybe_there_really_will_only_be_five_computers
- [Amazon may sell 3-5 million tablets in Q4: Forrester](https://www.jonathant.com/blog/amazon-may-sell-3-5-million-tablets-in-q4-forrester/) — 2011-08-30 · linked post: https://www.reuters.com/article/2011/08/29/us-amazon-tabletsales-idUSTRE77S3Y720110829
- [Evernote's $50 Million in Funding Goal: Build a Hundred Year Company](https://www.jonathant.com/blog/evernotes-50-million-in-funding-goal-build-a-hundred-year-company/) — 2011-07-13 · linked post: https://web.archive.org/web/20110714102304/http://blog.evernote.com/2011/07/13/evernote-gets-50-million-in-funding-with-faq/
- [Why Android will gain HUGE tablet marketshare later this year](https://www.jonathant.com/blog/why-android-will-gain-huge-tablet-marketshare-later-this-year/) — 2011-06-17 · linked post: https://web.archive.org/web/20110618235623/http://scobleizer.com/2011/06/15/why-android-will-gain-huge-tablet-marketshare-later-this-year/
- [Note to entrepreneurs: Your idea is not special](https://www.jonathant.com/blog/note-to-entrepreneurs-your-idea-is-not-special/) — 2011-06-14 · linked post: https://web.archive.org/web/20110616065131/http://blogs.reuters.com/small-business/2011/06/14/note-to-entrepreneurs-your-idea-is-not-special/
- [Google Announces ‘Instant Pages’](https://www.jonathant.com/blog/google-announces-instant-pages/) — 2011-06-14 · linked post: https://techcrunch.com/2011/06/14/google-announces-instant-pages-instant-image-search-and-instant-availability-in-32-languages/
- [Duke Nukem Forever: barely playable, not funny, rampantly offensive](https://www.jonathant.com/blog/duke-nukem-forever-barely-playable-not-funny-rampantly-offensive/) — 2011-06-14 · linked post: https://arstechnica.com/gaming/2011/06/duke-nukem-forever-review-barely-playable-unfunny-and-rampantly-offensive/
- [IBM's centenary: The test of time](https://www.jonathant.com/blog/ibms-centenary-the-test-of-time/) — 2011-06-12 · linked post: https://www.economist.com/node/18805483/print
- [iCloud’s real purpose: kill Windows](https://www.jonathant.com/blog/iclouds-real-purpose-kill-windows/) — 2011-06-07 · linked post: https://www.cringely.com/2011/06/07/iclouds-real-purpose-is-to-kill-windows/
- [For This Reason Soon Google Apps Will Only](https://www.jonathant.com/blog/for-this-reason-soon-google-apps-will-only/) — 2011-06-02
- [Netflix Is Killing BitTorrent in The US](https://www.jonathant.com/blog/netflix-is-killing-bittorrent-in-the-us/) — 2011-04-28 · linked post: https://torrentfreak.com/netflix-is-killing-bittorrent-in-the-us-110427/
- [Brent Simmons on why we still need blogs:](https://www.jonathant.com/blog/brent-simmons-on-why-we-still-need-blogs/) — 2011-04-12
- [Zappos Is So Good At Customer Service, 404 Means A Whole Different Thing](https://www.jonathant.com/blog/zappos-is-so-good-at-customer-service-404-means-a/) — 2010-09-16
- [Wag of My Finger to Paul Allen](https://www.jonathant.com/blog/wag-of-my-finger-to-paul-allen/) — 2010-08-27 · linked post: https://techcrunch.com/2010/08/27/paul-allen-google-faceboo/
- [HP vs Dell: Storage Showdown](https://www.jonathant.com/blog/hp-vs-dell-storage-showdown/) — 2010-08-26 · linked post: https://web.archive.org/web/20100828103747/http://www.techcrunchit.com/2010/08/26/hp-ups-the-ante-for-3par-offers-1-8-billion-for-data-storage-company/
- [I have  a new blog...We'll See](https://www.jonathant.com/blog/i-have-a-new-blog-well-see/) — 2010-07-28