# Why Strategic Planning is Not

Type: linked post (commentary on an external article)
Article: http://www.barnetttalks.com/2019/02/why-strategic-planning-is-not.html
URL: https://www.jonathant.com/blog/why-strategic-planning-is-not/
Published: 2019-03-09
Updated: 2026-08-09
Author: Jonathan Tarud

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Bill Barnett:

> [...]the real lesson of the Soviet experiment has been lost on us, and the corporations of the world should take note: Planning doesn't work.
>
> Corporations must and do plan, of course. Their leaders call these plans "strategic" to give them gravitas. But typically strategic plans are just budgets and goals. Budgets and goals are important, but they are not "strategy" if by strategy we mean the logic that drives action.

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Source: http://www.barnetttalks.com/2019/02/why-strategic-planning-is-not.html