# IBM's centenary: The test of time

Type: linked post (commentary on an external article)
Article: https://www.economist.com/node/18805483/print
URL: https://www.jonathant.com/blog/ibms-centenary-the-test-of-time/
Published: 2011-06-12
Updated: 2026-08-09
Author: Jonathan Tarud

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The Economist:

> But [Apple] has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a premium price.

I think Apple applies this principle very effectively, but completely disagree it charges a premium. iPhones, iPads and Macs compete on features and price with their competitor’s products.

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Source: https://www.economist.com/node/18805483/print