Christoph Janz on the evolution of SaaS landing pages:
When you look at the landing pages (or homepages or marketing sites, however you want to call them) of today’s SaaS companies, they usually look quite beautiful. They typically have a clean, simple and friendly look, with very little text and a lot of images or videos. In many cases, these websites could just as well advertise a consumer product. This doesn’t come as a surprise, since the consumerizaton of enterprise software has been one of the most important driving forces in the software world in the last years. But B2B software websites haven’t always looked like this and it’s fascinating to see how much things have changed.